For The Biome
- UX Design
- UI Design
- Shopify
Overview
The Biome Skincare offers products with the finest whole-food ingredients and is available on the Shopify platform.
Problem Statement
The existing website design may have presented challenges in terms of user experience, visual appeal, and overall effectiveness in conveying key information to visitors. For The Biome aimed to address these issues by revamping its website design.
The challenges included creating an intuitive and user-friendly interface, improving navigation and information hierarchy, ensuring a cohesive and visually engaging design, and optimizing the overall user experience. The goal was to provide visitors with a seamless browsing experience and instill confidence in For The Biome' products.
My Role
Collaborating closely with the Creative Director, Engineering team, and the Quality Assurance team, I analyzed the existing website design, conducted user research, and identified pain points and opportunities for improvement.
By applying user-centered design principles, I crafted a new website design that emphasizes clarity, simplicity, and visual appeal. I focused on enhancing information architecture, streamlining navigation, and creating engaging visual elements.
Mood board
Design system
ReDesign
Prototyping
Successful
Tags
Holistic Evaluation / User research / Wireframes / User interface / Design system / Usability testing
