Mobile App & Internal Application UX Redesign

Led design and development of CashCall’s iOS and Android mobile app and redesigned an internal loan processing desktop application to optimize user experience and operational efficiency.

Deliver a battery-efficient, intuitive mobile app for thousands of users and improve productivity for internal staff with an accessible desktop tool.

Created flowcharts, wireframes, prototypes, and visual designs focused on usability and performance. Partnered closely with engineering to ensure seamless implementation and responsive behavior. Incorporated conversion-focused design strategies to optimize onboarding and activation flows. Conducted user testing and applied iterative improvements based on feedback.

Launched a high-performance mobile app used by thousands of customers. Improved internal tool usability and workflow efficiency for loan processing. Boosted user activation and retention rates through streamlined onboarding.