E-Commerce

Designed and developed a Shopify Plus website for For The Biome, a premium wellness brand offering "clinically effective supplements & skincare with the world's finest whole-food ingredients." Applied health-conscious consumer psychology to build trust and communicate clinical efficacy.

Create a trustworthy e-commerce experience for health-conscious consumers seeking premium, clinically-backed wellness products. Key psychological barriers included:

• Premium price justification - need to communicate value of high-quality ingredients
• Clinical credibility - balance scientific backing with accessible communication
• Ingredient transparency - health-conscious buyers want detailed product information

• Health Consumer Research: Analyzed how wellness-focused buyers evaluate supplements
• Premium Brand Positioning: Visual design reflecting clinical quality and natural ingredients
• Information Architecture: Organized by health benefits and ingredient transparency
• Trust Signal Integration: Reviews, certifications, and clinical backing

• Increased time on product pages - detailed information satisfied research-heavy buyers
• Higher average order value - premium positioning and bundling strategies worked
• Reduced support inquiries - clear ingredient and usage information answered common questions
• Improved conversion on high-ticket items - trust signals overcame price objections

Designed and developed a WordPress website for Senior Healthcare Direct, a Medicare advisory service led by "Medicare Bob." Applied senior-focused UX psychology to reduce complexity anxiety and build trust in healthcare decision-making for adults 65+.

Create a reassuring, accessible website for seniors navigating Medicare enrollment - one of the most complex and stressful decisions they face. Key psychological barriers included:

• Information overwhelm - Medicare has countless plans, rules, and deadlines
• Decision anxiety - wrong choices have significant health and financial consequences
• Trust concerns - seniors are frequently targeted by healthcare scams
• Technology barriers - many users have limited digital comfort

• Senior User Research: Analyzed how 65+ adults approach healthcare decisions online
• Anxiety Reduction Strategy: Focused on simplification and human connection
• Trust Signal Integration: Carrier partnerships and personal branding
• WordPress Development: Senior-friendly interface with accessibility considerations
• Content Strategy: Educational approach to build confidence and trust

• Reduced inquiry anxiety - clear information and human contact option increased call volume
• Higher engagement with educational content - video and article consumption improved
• Increased trust indicators - senior clients report feeling "less overwhelmed"
• Improved conversion to consultation - simplified pathways reduced abandonment

Redesigned WordPress website for AYR Wellness, a multi-state cannabis dispensary chain operating across 7 states. Applied cannabis consumer psychology to reduce stigma anxiety, build educational trust, and create an approachable brand experience for diverse cannabis users.

Create a welcoming digital experience for cannabis consumers navigating a newly legal but still stigmatized industry. Key psychological barriers included:

• Stigma and social anxiety - many users still feel uncomfortable about cannabis use
• Knowledge gaps - consumers lack education about products, dosing, and effects
• Decision overwhelm - countless strains, products, and potencies create choice paralysis
• Trust and safety concerns - need for legitimate, regulated business credibility

• Cannabis User Research: Analyzed how different demographics approach cannabis purchasing
• Stigma-Conscious Branding: Developed welcoming, professional aesthetic
• Educational Content Strategy: Prioritized user education and confidence-building
• Multi-State WordPress Architecture: Consistent experience across 7 state markets
• Compliance Integration: Legal requirements balanced with user experience

• Reduced first-visit anxiety - welcoming brand identity improved new customer comfort
• Increased educational engagement - users spent more time learning about products
• Higher customer retention - community-focused approach built loyalty across locations
• Improved product confidence - clearer dosing guidance reduced purchase hesitation