E-commerce Website

Professional contractors face significant challenges in accessing convenient, comprehensive, and industry-specific education to maintain licensure, develop new skills, and stay current with evolving building codes and technologies. Traditional training methods often require time away from job sites, expensive travel, and rigid scheduling that conflicts with project deadlines. Meanwhile, existing online learning platforms lack contractor-specific content, practical application focus, and industry credibility. This creates a critical gap where contractors must choose between growing their business and developing their professional capabilities, ultimately affecting project quality, compliance, and business growth.

The current ecommerce platform exhibits critical usability deficiencies, including suboptimal user flows, disjointed visual communication, and inefficient information architecture. Key challenges involve restructuring navigation for intuitive product discovery, implementing conversion-centric UI patterns, and aligning visual design with brand credibility. The redesign prioritizes frictionless user journeys (from browsing to checkout), accessibility compliance, and data-driven interface optimization to elevate customer trust and transactional efficiency.

Blu Butterfly is the Luxury Goods and Travel items, fluffy blankets and wraps, baby wraps/pillow pouches, gift items. Eliminated revenue limitations by establishing multi-channel sales capabilities across Shopify and social media platforms. Transformed a single-point sales approach into a comprehensive omnichannel strategy, enabling businesses to capture customers wherever they discover products - whether through direct website visits, social media browsing, or targeted advertising. This integrated approach maximizes revenue potential by meeting customers at every touchpoint in their buying journey.