Colibri Group
- UI/UX Design
- Web Design
- Shopify Plus Development
Overview
Contractor Training Center (CTC) is a company that provides exam preparation, application assistance, and coaching services to help individuals get licensed as contractors and succeed in the construction industry.
Problem Statement
Despite attracting traffic to the website, the conversion rate is below industry benchmarks, indicating a need for design improvements to optimize the user experience and drive conversions
Reramp the collection pages, products pages and other internal pages
My Role
Collaborating closely with Senior Director of Marketing, VPS, Senior Product Marketing Manager and marketing team.
With a focus on the user, I designed new webpages that are clear, simple, and visually appealing. This involved improving information architecture, streamlining navigation, and creating engaging visual elements.
Mood board
The Design & Development
Development
My Contractor Exam
The challenge: Enhancing the comparison table to better highlight value and present a clearer offer.
The Design & Development
Tags
Shopify Plus / Ecommerce / User interface / Interaction Design
