Growth-Driven

Implemented data-driven growth strategies and conversion rate optimization across various digital products and campaigns, leveraging analytics and user research.

Enhance user acquisition and retention by optimizing product design based on funnel analysis and real user behavior data.

Conducted A/B testing, funnel optimization, and usability testing using tools like Google Analytics, Hotjar, and Optimizely. Developed user journey maps and prototypes focusing on conversion and retention improvements. Iterated design solutions rapidly based on data insights and experimentation outcomes. Collaborated cross-functionally with marketing and engineering teams to align on growth objectives.

Achieved up to 15% increases in sales and user acquisition for multiple e-commerce clients. Improved product activation and retention metrics through targeted UX enhancements. Enabled clients to make data-backed product decisions accelerating growth cycles.

• Claremont Graduate University Landing page 1
• Claremont Graduate University Landing page 2